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View
printable PDF document.  |
 THE
STATION: |
KRYD
FM, 104.9 Montrose-Delta-Norwood, Colorado
K224CS FM 92.7 Grand Junction, Colorado
KRYD FM is licensed to Rocky III Broadcasting Inc. |
| FACILITIES: |
KRYD
104.9-FM broadcasts 24 hours a day from
a 10,200’ tower elevation on the Uncompahgre Plateau,
west of Montrose. KRYD-FM is
a maximum powered 100,000 watt radio station that reaches
throughout western Colorado from Grand Junction in the
north to Telluride in the south; west into Moab, Utah
and east through the Cedaredge-Paonia corridor into Carbondale,
Colorado; reaching into more homes than Television which
depends on retransmission. In addition to 104.9-FM, KRYD
can also be heard on 92.7 in Grand Junction on the FM
dial.
|
FORMAT:  |
| KRYD-FM has
created a ground breaking new Country-Rock format that is the
answer for those who like to hear more than the same 50 tunes.
The RIDE’s play list consists of approximately 7,000
cuts and blends today’s Country with cross over Rock
artists that share the same musical roots. The Allman Brothers,
The Band and ZZ Top all came from Country backgrounds. The
RIDE targets adults 18-55 with up-tempo music and
a deep play list with no repeats within up to 18 hours. Tune
in today to hear what everyone will be listening to tomorrow. The
RIDE This Country Rocks!. |
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| MARKET: |
| The Five
County Trading Area known as The Grand Valley, is the largest 215,000
population center between Denver and Salt Lake. The Grand Valley
is a High Desert Oasis in the otherwise baron Rocky Mountains and
uniquely distanced far from the umbrella influence of larger neighboring
markets. Grand Junction, Delta and Montrose, Colorado are linked
together as the only contiguous population base located in a Valley
75 miles long and 25 miles wide surrounded by tall mountains with
irrigation from the Colorado and Gunnison Rivers. The Trading Area
is a major transportation, agricultural, mining, recreation and retail
hub for a 200-mile region. The area holds the largest oil shale reserves
in the United States and in recent years Halliburton’s natural
gas drilling has made a dramatic impact on employment, population
growth and wages. Western Colorado has the fastest population growth
in the State. Denver, Texas and California retirees have found the
perfect climate, as have the wineries and fruit growers. The Denver
Post reports the once tiny community of Montrose is a boomtown. “National
retail stores line South Townsend Avenue in Montrose, which is experiencing
record growth. More than 1,000 people move here annually, with no
slowdown in sight.” Montrose is the 18th fastest growing “micropolitian” area
in the nation according to the U.S. Census Bureau and the population
has doubled since 1990. |
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| Nielsen
reports ethnic diversity is: White 88%; Hispanic 10.9%; Black 3%.
The average household income is $39,418 and $21,104 per capita. Retail
sales rose a whopping 47% from $1.8 billion in 1990 to $3.8 billion
in 2005. The median age is 35.1 years. Fifty per cent of the population
purchased new homes here within the last five years. |
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printable PDF document. | KRYD
vs TV | |
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