
The RIDE uniquely blends up-tempo Country with Country Rock cross over
artists; creating a new wave in Radio Programming.
In the late 60’s
when radio was owned by individuals, a revolution was created by
a small band of visionary entrepreneurs that took
chances with musical artists, programmed deep cuts with no repeat
playlists and blazed a new trail that became mainstream.
With FM’s success came ownership change and consolidation
to large corporations who bought up icon stations and dismantled
them into bland nationwide safe programming. The result stunted Radios
growth with one guy programming 1200 stations that all sound alike.
We got cookie cutter programming that expected an attention span
of only 12 minutes and it doesn’t work! Listeners today switch
between a small cluster of tolerable Rock and Country radio stations
the second they hear a tune they do not like.
The RIDE is locally
owned and operated by the family that pioneered FM radio as the
original owners of KNAC Los Angeles. Now after 20
years in the TV business they return to their radio roots with
fresh ideas.
The RIDE's
new ground breaking Country-Rock format is a revival of the art for
those
who like to hear more than
the
same 50 tunes.
The RIDE playlists consist of 7,000 hand picked cuts from the best
Country and Rock artists that share musical roots. Rock Bands like
The Allman Brothers, The Band and ZZ Top all came from Country
roots.
The RIDE targets adults 18-54 with an up tempo deep
playlist featuring: limited commercial content; all day tune in and
no repeat
cuts within
18 hours. Tune in today to hear what everyone will be listening
to tomorrow.
The RIDE This COUNTRY ROCKS |