The RIDE uniquely blends up-tempo Country with Country Rock cross over artists; creating a new wave in Radio Programming.

In the late 60’s when radio was owned by individuals, a revolution was created by a small band of visionary entrepreneurs that took chances with musical artists, programmed deep cuts with no repeat playlists and blazed a new trail that became mainstream.

With FM’s success came ownership change and consolidation to large corporations who bought up icon stations and dismantled them into bland nationwide safe programming. The result stunted Radios growth with one guy programming 1200 stations that all sound alike. We got cookie cutter programming that expected an attention span of only 12 minutes and it doesn’t work! Listeners today switch between a small cluster of tolerable Rock and Country radio stations the second they hear a tune they do not like.

The RIDE is locally owned and operated by the family that pioneered FM radio as the original owners of KNAC Los Angeles. Now after 20 years in the TV business they return to their radio roots with fresh ideas.

The RIDE's new ground breaking Country-Rock format is a revival of the art for those who like to hear more than the same 50 tunes. The RIDE playlists consist of 7,000 hand picked cuts from the best Country and Rock artists that share musical roots. Rock Bands like The Allman Brothers, The Band and ZZ Top all came from Country roots.

The RIDE targets adults 18-54 with an up tempo deep playlist featuring: limited commercial content; all day tune in and no repeat cuts within 18 hours. Tune in today to hear what everyone will be listening to tomorrow.

The RIDE This COUNTRY ROCKS